Selling products online is one of the most rewarding and difficult endeavors to achieve. The greatest challenge to building a successful eCommerce store is ensuring the conversion rate of the web site is high enough to support the costings of online marketing in a competitive marketplace.

These are the types of challenges we face every day. We know what is involved in designing eCommerce stores that produce profits.

An important distinction you must make early on in your selection process is that technology will not produce sales. What do we mean by this? Simply put, designing and eCommerce shops that produces maximum sales are the responsibility of a marketing specialist.

Our eCommerce Solution includes the following:

Web site Strategy Direction

Before the design begins, we send you a thorough questionnaire to learn about your business, your competitors and your market. We then work with you to create the optimum web site strategy that will produce long lasting results. This strategy is then thoroughly integrated into each phase of the your web design process.

"Shop Front" Concept Design

Your home page is your "landing page"; it is where most will begin their shopping experience. During this phase we work thoroughly with you to develop the home page that displays your product range in an intuitive manner, making it extensively easy for your customer to find what they are looking for. And, unlike most other web designers, we give you unlimited revisions on your home page design to ensure that you are completely satisfied and proud of your home page.

 

"Product Display" Concept Design

Once the home page is designed, we move onto the design of your internal page, where the real action occurs. The internal page design is the most important element of your store because it is where you must "sell" the product to your customer – it is the product display and sales person combined. We integrate proven conversion strategies that encourage as many customers as possible to pull out their wallets and buy from your site. Once again, we give you unlimited revisions on the design of your internal page.

Product Images

The quality and presentation of your products plays a large role in the sale of your products. We work closely with you to ensure that the highest quality images are used on the site. We also used the latest technology advances to enhance the viewing of your products online.

Product Descriptions

The product description, in combination with a quality product images, also plays a crucial role in the sale of your products because it is the wording that paints a picture of what it will be like to own the product. As required, our copywriters will amend and improve your wording to ensure your product is presented in the best possible light.

Shopping Cart Setup & Integration

A shopping cart is required for all eCommerce web sites as that is how the payment is made on your eCommerce store. Think of it like a checkout at the supermarket. We have many different types of shopping cart solutions available to suit your needs.

Content Management System (CMS)

Depending on the type of product you sell in your eCommerce store, we can develop a CMS that will allow you to update the products, prices and descriptions in your store on your own, saving you time money working with a designer to make the changes. Of course, a CMS is an extra cost and is not required for all eCommerce stores, but we can integrate it if required.

Information Architecture

Information architecture is the methodology of how the products are structured and presented on your site. When the catalog is finalized we design the information architecture of your web site to make it as easy as possible for your web site visitors to not only find what they are looking for, but also be exposed to other products you sell – the word to remember here is "intuitive". We ensure that your web site is intuitive for your customers.

Search Engine Optimisation (SEO) Integration

This is one of the areas where virtually all web designers get it wrong – optimising your web site for top search engine rankings. As part of our eCommerce Solution, we ensure that your web site is completely SEO optimised so that you can rank highly in the search engines. This also saves you a considerable investment when you start an SEO campaign, as the web site optimisation is already complete!

Google Analytics Integration

Analytics software is essential in understanding how your web site is performing and how your customers are interacting with your web site, which is why we setup your Google Analytics account and integrate the tracking code on each page as part of our eCommerce solution.

 

Testing Reports

Finally, when your web site is ready for launch we have an in-house testing department, who are separate to the design and marketing department, who conduct thorough testing on your web site before launch. The testing process includes:

 

How Much Does It Cost?

Our eCommerce web site design starts from £299.99

 

Learn more about our web design solutions

OneCuts has a range of web design solutions to suit your needs. Please select the web design solution you